Bronagh Moore from Irwins Bakery said: The new products are packed full of flavour and will provide consumers with the perfect blend of sweet and savoury for any occasion. The new muffins are ideal for back to school snacks, breakfast or a weekend brunch and its a great time to diversify one of our most popular products.
As a business, we are continually assessing our customer needs and this new range shows our commitment to investing in new product development. We wanted to put a modern twist on a long established range and give people something to talk about. Adapting our famous Veda recipe into a convenient muffin is a fun way to do that. We sliced it back in 2011 to much controversy but if that proved anything it was how much the people of NI love Veda, so we are hoping this new muffin will keep many a breakfast table happy this Autumn.
Our new muffins are now available across NI stores including Tesco, SuperValu and SPAR NI!