We’re proud to announce the latest addition to the Irwin’s family – our BRAND NEW Brioche Muffins are now available in stores across Northern Ireland!
Taking inspiration from our category-leading muffin expertise, we’ve crafted something truly special. Made with rich, buttery brioche dough and baked to golden perfection, these muffins are light, fluffy, and packed with flavour.
Whether you’re planning a slow morning with coffee or stacking up your next burger, Irwin’s Brioche Muffins are your new go-to.
Why You’ll Love Them:
🧈 Rich, buttery taste from traditional brioche dough
🍞 Light and fluffy texture, perfect for toasting
🍔 Versatile – just as good with jam and butter as they are with bacon or burgers
☕ Ideal with your morning brew, afternoon bite, or summer BBQ
Fill it. Toast it. Love it.
From the first bite to the last, these brioche muffins bring comfort and flavour to every meal. Breakfast, brunch, or burger night – Irwin’s Brioche Muffins rise to the occasion.
Now In Stores Across Northern Ireland
You can find them in major retailers throughout NI – so next time you’re doing your weekly shop, grab a pack and taste the difference for yourself.
From classic family favourites to fresh new creations, our range has something for every taste and every table. Whether you’re after a hearty loaf, a sweet treat, or something a little different, there’s plenty more to explore.
Go on — have a browse and find your next favourite!
Our story’s still being written, and we’d love for you to be part of it.
Follow us on social media to keep up with our latest bakes, behind-the-scenes peeks, competitions and a few fun surprises along the way.
Come along for the ride — we’re baking up the next chapter, one loaf at a time!
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