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Sports Sponsorship - Irwin's Bakery

Sports Sponsorship

Supporting the home market through local sponsorships as well as supporting cross–community sporting programmes has always been at the heart of the key values and ambitions of Irwin’s Bakery. We engage in a number of sponsorships within the local community to encourage sports and healthy eating at a young age.

Nutty Krust Under 18 Rugby Tournament

We are currently undergoing our 37th year of sponsoring this event.

We look forward to this tournament every year as it is a true showcase of the young talent Northern Ireland has to offer. 

As a local business that has been baking bread for more than 100 years, we have always been big supporters of grassroots athletics across Northern Ireland as it is our way of contributing to Northern Ireland’s strong heritage of sport. The Nutty Krust Rugby Floodlit Tournament gives young star athletes a fun but challenging tournament.

jhhPictured at the draw for the 2016 Nutty Krust Rugby Floodlit Tournament are Barney McGonigle, PRFC (top) and from left Richard Black, Armagh RFC, Brian Irwin, Chairman, Irwin’s Bakery (sponsor), Bobby Stewart, President, Ulster Branch IRFU, and John Douglas, PRFC.


Irwin’s Bakery teams up with Ulster GAA for Easter Coaching Camps

Northern Ireland’s leading bakery, Irwin’s, has partnered with the Ulster Gaelic Athletic Association to create coaching camps for kids.

The camps are taking place over the Easter Holidays at nine venues across Ulster.

More than 700 children ages 8–11 years old are expected to attend the Irwin’s Ulster GAA Coaching Camps on Wednesday 19th April 2017 and Thursday 20th April 2017. In addition to expert coaching from Ulster GAA, local children will have the chance to engage with their peers and stay active during the Easter period.

Colette Wilson, Head of Marketing, Irwin’s Bakery said:

“Supporting grassroots sport is one of our key objectives at Irwin’s and we are delighted to partner with Ulster GAA to bring the Easter camps to life. As a family–owned business, Irwin’s is committed to promoting a fit and healthy lifestyle among children and families, an ethos we know Ulster GAA shares. We can’t wait to get ‘cracking’ on the Coaching Camps this Easter and we look forward to continuing our work with Ulster GAA in the future.”

Michael Hasson, President, Ulster GAA added:

“Ulster GAA is delighted to announce our new partnership with Irwin’s Bakery. Our Easter Coaching Camps will provide two great days during the holidays for children to learn about the fundamental skills of Gaelic games and physical wellbeing – whilst also allowing them to build friendships and have fun together. This is an exciting first initiative with Irwin’s and we look forward to working together going forward.’’

Entry for the Irwin’s Ulster GAA Coaching Camps is £10/ €12 per child, which includes an Irwin’s Bakery goodie bag and a T–shirt. For more information about the camps, contact your County Games Development Manager.