Irwin's

A ‘Better You’ with Irwin’s

Northern Ireland’s leading bakery introduces low–calorie bread range

Northern Ireland’s leading bakery introduces low–calorie bread range

Northern Ireland’s leading bakery introduces low–calorie bread range

Irwin’s Bakery has secured listings for its new range of ‘Better You’ pan breads in 630 stores across Northern Ireland.

The Better You range, which is now available in multiples and convenience stores across NI, includes both a white and wholemeal loaf, both of which are low in sugar and fat.

With research showing 40% of consumers choose food with health in mind and 62% of households are concerned about sugar consumption (1), the Portadown based bakery developed the range to meet this consumer need.

Ruth Sloan, Irwin’s Bakery explains, “Consumers still consider bread a staple in the weekly shop so this new range gives our loyal shoppers another option in the bread aisle, but also targets new consumers who consider calories and sugar content when buying bread. Our ethos at Irwin’s Bakery is to promote a healthy lifestyle, with our breads very much a part of this – therefore we keep health as a key focus when investing in new product development and creating new lines. As well as being low in sugar, the white loaf is a source of protein and the wholemeal is high in fibre.

“It is great to secure these listings, which strengthen our existing relationships with retailers across NI – and shows an appetite from shoppers for lower–calorie versions of our popular pan breads.”

Irwin’s Better You White and Better You Wholemeal are now available at Asda, Centra, Iceland, Mace, Spar, SuperValu and Tesco.