What a show! The team at Irwin’s Bakery had an incredible time at Balmoral Show 2024, and we’re still buzzing from the excitement. 

This year, we proudly showcased our Wee Joey’s Buns — and let’s just say, they were a massive hit!

Over the four fantastic days, we handed out over 30,000 samples to showgoers — yes, 30,000! — and the feedback was nothing short of amazing. Whether it was young families, foodies, or loyal Irwin’s fans, everyone had something sweet to say.

Flavours That Stole the Show

🍋 Lemon  – Zingy, moist, and full of flavour. This bun was a bright favourite for sunny spring days.

🍫 Raspberry & Chocolate – A rich and fruity combo that turned plenty of heads (and had a lot of people coming back for seconds!).

Both flavours received rave reviews, and we loved hearing your feedback face-to-face. There’s nothing better than sharing good food and great conversation with the people who support local.

A Big Thank You

We want to thank everyone who stopped by our stand – whether you grabbed a sample, had a chat, or simply gave us a smile as you passed. Supporting local, family-run businesses like Irwin’s Bakery means everything to us.

And of course, a huge shoutout to the hardworking Irwin’s team who kept the samples flowing and the good vibes going all weekend long.

What’s Next for Wee Joeys?

With the love shown at Balmoral, we’re more excited than ever about what’s ahead for Wee Joey’s Buns. Keep an eye on shelves near you – and stay tuned for even more tasty flavours and offers in the months to come.