We’re kicking off 2025 in style — with a bold new look for our Irwin’s delivery vans!
If you’ve been out and about across Northern Ireland lately, you might’ve spotted our freshly rebranded vans, now proudly showcasing our “Fill it. Toast it. Love it.” campaign. These eye-catching wheels aren’t just delivering bread — they’re delivering serious hunger pangs too!
A Toast to Nutty Krust
At the heart of the new design is something close to every local’s heart: our iconic Nutty Krust loaf. And we’ve taken it to the next level with a mouth-watering cheese toastie image that’s already got heads turning and tummies rumbling.
One look and you’ll be thinking exactly what we were:
#icouldjusteatthatrightnow.
Why the New Look?
We wanted our vans to reflect what Irwin’s is all about — local, great quality and flavour, everyday comfort, and food that makes you feel good. Our “Fill it. Toast it. Love it.” message celebrates the versatility of our breads and buns — from simple snacks to hearty meals.
Every delivery now brings a slice of inspiration along with your favourite loaves, reminding everyone just how deliciously easy it is to enjoy real bread, done right.
Keep Your Eyes Peeled!
So next time you’re on the road, keep an eye out for our new-look vans making their way to stores across the country. Snap a pic, tag us, and let us know — what would you fill it with?
From classic family favourites to fresh new creations, our range has something for every taste and every table. Whether you’re after a hearty loaf, a sweet treat, or something a little different, there’s plenty more to explore.
Go on — have a browse and find your next favourite!
Our story’s still being written, and we’d love for you to be part of it.
Follow us on social media to keep up with our latest bakes, behind-the-scenes peeks, competitions and a few fun surprises along the way.
Come along for the ride — we’re baking up the next chapter, one loaf at a time!
Simply enter your details below, and we’ll email you our comprehensive Food Service Product Brochure.
Simply enter your details below and our team will contact you directly.
