Portadown–based bakery Irwin’s has developed a new pan bread range, Better You, which is low in sugar and fat and less than 60 calories per slice.
The Better You range, which is available now in multiples and convenience stores across Northern Ireland, includes both a white and wholemeal loaf.
Noeline McCooey, Head of Technical and NPD, Irwin’s Bakery explains, “We know consumers consider bread a staple in the weekly shop. However, we understand today’s shopper is increasingly health–conscious and in search of variety, so we created the Better You range to give shoppers a lower calorie option of our popular pan breads.“Our ethos at Irwin’s Bakery is to promote a healthy lifestyle, with our breads very much a part of this way of life – therefore we keep this as a primary focus when investing in new product development and creating new lines. As well as being low in sugar, the white loaf is a source of protein and the wholemeal is high in fibre.”
The Irwin’s Better You range is now available in Asda, Centra, Iceland, Mace, Sainsbury’s, Spar, SuperValu and Tesco across NI and with Better You White (600g, RRP: £1.20–£1.29) and Better You Wholemeal (600g, RRP: £1.20–£1.29).